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Familiarity breeds commonalities and the cycle becomes never-ending. Each new artist has something different to say and each individual wishes to be the new artist. The unusual was never mundane – but it is now sought after more than ever. A growing need to secure your identity and make a mark on this fickle world has made a generation convinced that they must be different, that they must translate their regularity into eccentricity, tying them invariably to those who have set the trend.

AW

19

AMBUSH

Familiarity breeds commonalities and the cycle becomes never-ending. Each new artist has something different to say and each individual wishes to be the new artist. The unusual was never mundane – but it is now sought after more than ever. A growing need to secure your identity and make a mark on this fickle world has made a generation convinced that they must be different, that they must translate their regularity into eccentricity, tying them invariably to those who have set the trend.

AW19

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